Weight loss brand Slimming World has launched a new recipe box delivery service in the UK to make it easier for consumers to eat healthily.
The Slimming World Kitchen kits feature 15 different dishes to choose from each week, including family favourites, vegetarian & vegan options, and dishes from around the world.
It is claimed that the kits are the first to be developed by a major weight loss company and fit into Slimming World’s Food Optimising eating plan.
Allison Brentnall, Slimming World’s Head of Food, said: “At Slimming World, we’re passionate about deliciously healthy food. Encouraging our members to fill up on tasty home-cooked food is at the heart of our programme – it’s what’s helped millions of slimmers lose weight, keep it off and live happier, healthier lives.
“We’re thrilled to be launching this first-of-its-kind service. We know that not everyone has the time to plan, shop for and prepare home-made meals every day, so in 2015 we launched our Slimming World Free Food range at Iceland – convenient, ready-to-cook meals to keep in your freezer. They flew out of stores and we’re hoping our new Slimming World Kitchen subscription service generates just as much excitement, especially among our members who’ve told us they’re looking for time-saving ways to make cooking from scratch simpler.”
Deliveries will begin on 12 June, with the kits priced from £10 per meal for two or £13 per meal for four.
