Smug, the adult-snacking dairy brand backed by Kerry Dairy Consumer Foods, has announced three new types of dairy-based snacking products.
These include Cheese & Crunch in two variants: Sea Salt & Rosemary Crackers and Barbecue Corn Bites; Quarkies in two flavours: Raspberry and Vanilla; and Cheese Strings in Original and Mexicana flavours.
The brand noted that adult cheese snacking has grown significantly, driven by the rise in demand for protein-rich food and “functional indulgence”.
The new Smug range has been developed with these shifts in mind, designed to provide high-protein, portion-controlled options that feel both “indulgent and nutritious”. Cheese & Crunch pairs cream cheese with flavoured accompaniments, Quarkies combines high-protein quark with fruit and vanilla flavours, whilst Cheese Strings in Original and Mexicana leverage taste profiles for a more mature audience.
Victoria Southern, strategy, marketing, and innovation director at Kerry Dairy Ireland, commented: “At Smug, we know today’s consumers are hungry for snacks that deliver on every level – great taste, clear product benefits, and the convenience to fit into busy lives.
“With our new selection of offerings, we’re bringing something genuinely new to the category: creamy, delicious dairy paired with bold flavours and formats that feel fresh, modern and fun. This launch puts Smug at the forefront of the growing protein snacking movement, with products that are as feel-good as they are flavour-packed.”
