PepsiCo-owned rice cake brand Snack a Jack’s is shaking up its range with the launch of its latest flavour innovation – Lightly Salted Caramel – alongside the rollout of revamped packaging and a new format.
With Snack a Jack’s Caramel Jumbo variant being the brand’s best-selling flavour, the new addition is designed to cater to evolving shopper tastes and broaden the brand’s flavour appeal. Containing 88 calories per serving, Lightly Salted Caramel also aims to capitalise on health trends as shoppers seek better-for-you snacks.
The launch coincides with the introduction of a new packaging design, featuring a polka dot look that aims to reinforce the brand’s “playful, modern identity and boost shelf standout”.
The new flavour will be available in two Snack a Jacks’ Minis formats, including the brand’s new 80g Grazing Bags and existing multipacks. The new Grazing Bags – which will also be available in Zingy Salt & Vinegar – are aimed at afternoon snacking occasions.
Cynthia Finke, Marketing Director of Permissible Brands at PepsiCo, commented: “It’s no secret that consumers are on the hunt for products that balance their health needs with indulgence. By holding the top three bestselling SKUs in the rice cakes segment, our Snack a Jacks brand has already been delivering this to shoppers for some time. With the launch of our Lightly Salted Caramel flavour, we’re giving consumers even more snacking choices for when they’re looking for a better-for-you, sweet rice cake option. Combined with our bold packaging update that will ensure the brand stands out on shelf, we’re evolving our range to increase our relevance with modern-day shoppers.”
Snack a Jacks Lightly Salted Caramel is rolling out across the grocery, convenience and impulse channels within the brand’s Minis range (5 pack, RRP: £2). Snack a Jacks 80g grazing bag format, featuring the new Lightly Salted Caramel and Zingy Salt & Vinegar SKUs, has launched with an RRP of £2.25.
