Gut health bagged snack brand Boundless has secured a £1.5m investment in its recent funding round.
The raise came from industry investors, including Graze co-founder Ben Jones and ex-Head of M&S Food.
Boundless is experiencing strong growth as consumers seek out healthier snacks. Its value sales are up by 110% year-on-year, with volumes increasing 171%. The company’s value share in the ‘Better For You’ category is at a rate 1.6 times faster than its closest competitor, marking a 58% year-on-year growth.
Alongside the latest investment raise, Boundless has secured listings with some of the UK’s largest foodservice wholesalers, including Bidfood, Brakes and Foodbuy.
Cathy Moseley, founder of Boundless, commented, “I’m incredibly proud to announce Boundless as the UK’s number one gut health bagged snack, having contributed to 13% of the ‘better for you’ crisp growth and driving penetration where this key metric is in decline at a category level. Boundless’ market share is growing faster than category in major retailers at 5.1% vs category at 0.2. With our current trajectory, Boundless is on their way to owning 1% of the better for you category by the end of the financial year.”
