Gut health snacking brand Boundless has confirmed a host of new national listings for its portfolio across Ocado, Asda and WHSmith Travel.
The launches this month include two brand new chip flavours; Smoky Bacon and Sour Cream & Onion, and new formats for its Nuts & Seeds mixes which now come in 25g grab-and-go ‘BOOST’ bags and 90g sharing bags. They are also available to independents via Wholesalers, including Cotswold Fayre, Delicious Ideas, DDC & Epicurium.
Boundless snacks feature all-natural ingredients and contain gut-friendly fibre and nutrients. The full range is also gluten-free and plant-based.
Ocado will list all four Chip flavours including the Smoky Bacon and Sour Cream & Chive NPD and existing Sea Salt & Cider Vinegar and Chipotle & Lime variants (£2/ 80g), plus two of the Nuts & Seeds mixes; Sweet Chilli and Orange & Maple Syrup (£2.60 / 90g) from mid March. Asda will take the new Chips (£2 / 80g) across 147 stores, along with two of the Nuts & Seeds mixes; Sweet Chilli and Orange & Maple Syrup in 256 stores from 13 March (£2.60 / 90g). WHSmith Travel will list the 23g NPD Chips (RRP: £0.99 / 23g pack).
The brand’s founder, Cathy Moseley, said: “If you have a gut, you need to look after it! That’s why we’re on a mission to bring gut-happy snacking to the masses and are thrilled to be driving this forward with a hat-trick of retailer wins. Along with the new listings, we want to meet even more consumer snacking needs and have done just that with our extended range of formats and more accessible flavours.”
