SodaStream has expanded its retail presence by launching in Waitrose for the summer season.
The collaboration introduces the soft drink brand’s Terra Starter Kit and an array of flavours, including Pepsi MAX and Ginger Ale, to 218 stores nationwide.
Gurdeep Saini, UK Marketing Director at SodaStream, said: “We’re delighted to introduce SodaStream to Waitrose shoppers across the UK. As we head into the Summer season, we’re excited to offer even more shoppers the opportunity to make their favourite drinks from the comfort of their homes. This listing is part of our ongoing commitment to change the way the world drinks and empower people to make better choices for themselves, and the planet too.”
Keri Vasta, Waitrose buyer, added: “We’re thrilled to welcome SodaStream to our range. We’re always looking to offer innovative and sustainable products, and SodaStream perfectly embodies these values. We’re excited for our customers to enjoy sparkling drinks at home over the summer, whilst also knowing that they are reducing their environmental footprint.”
