Alcoholic RTD brand, Soopa Hooch, is rolling out in over 150 Asda Express stores this week, marking a significant distribution win for the Hooch portfolio.
The Asda listing will see two of its most popular variants, Blue Raspberry and Cherry Cola, available in 440ml formats (8% ABV), with an RRP of £2.99 per can.
The brand noted that, with cost-of-living pressures continuing to shape consumer behaviour, Soopa Hooch is well positioned to tap into the growing trend of drinking at home before heading out.
Since its launch, the brand has added over £800,000 in incremental value to the enhanced RTD category and recorded an 18.3% increase in distribution over the past year.
Jacob Barrett, Brand Manager for Hooch and Soopa Hooch, said: “Soopa Hooch has been flying since day one, and securing a national listing with Asda is a major milestone for the brand. It’s clear that shoppers are looking for bold, great-tasting RTDs, with standout flavour and a bit of personality, and that’s exactly what Soopa delivers. We’re thrilled to bring the Soopa experience to even more consumers through this exciting new partnership.”
