Malt Loaf brand Soreen has launched its new Lift Bars, which include three flavours – Blueberry, Raspberry & Vanilla and Chocolate Orange.
Aimed as a healthier alternative to the average snack bar, Soreen Lift Bars contain naturally occurring B12, proven to reduce tiredness and fatigue. Soreen’s key ingredient Malt is a natural source of energy and mix of fibre, potassium, folate and vitamin B.
The 42g cake bakes come in at under 140 calories and are HFSS compliant.
Liz Jacobs, Soreen Marketing Director, commented: “Given the rising popularity of healthy on-the-go snacks fueling everyday energy, we took the decision to create these new soft bakes and flavours that would appeal to a different palate.
“We’re immensely proud to bring a vegan product to the market that contains naturally occurring B12. A vegan diet can often lack B12 so we’re delighted to offer a tasty bar that’s not only packed with flavour but also makes it easier for shoppers to consume B12 and boost their energy levels in a vegan-friendly bar.
“Soreen Lift bars also have a treat like taste without being high in sugar or fat – important for a healthy and nutritious diet. There isn’t a product like this out there at the moment within the cake category, so this could be the recipe to lift it and recruit a younger shopper.”
Soreen Lift Bars will be available in Morrisons and Asda this month, with an RRP of £2.25 for a Multipack of four. The soft bakes will also be rolling out to other stores throughout the summer.
