SPAR UK has today launched its largest national brand campaign to date.
The BIG Deals of Christmas campaign will run across its convenience stores until the end of the year. It will see the symbol group launching offers on festive favourites every two weeks during the period.
SPAR stated that it has secured seven market-leading promotional offers on major brands to help shoppers make savings until the New Year.
Suzanne Dover, SPAR UK Brand and Marketing Director, said: “After a challenging year, our shoppers deserve some festive treats. We have worked with some of the biggest brands to bring incredible value to our shoppers this Christmas. We know we are going to help them make a big deal of Christmas with our latest value on your doorstep initiative.”
The Christmas campaign will be supported with a national media plan, including a £500,000 digital spend, in-store POS, and TV activity.
The BIG Deals of Christmas campaign will be brought to life through a series of animations that centre around Santa Claus and his elves. Each of the seven BIG Deals will have their own animation, and are voiced by the legendary Brian Blessed.
