SPAR has agreed a deal with MrBeast, the star of one of the world’s most-subscribed YouTube channels, to bring his new Feastables chocolate bar range to the UK.
The symbol group will be MrBeast’s exclusive convenience partner at launch, with the Feastables bars available from participating SPAR stores across the UK from 10 July, priced between £2.00 and £2.49.
Working with Icon Foods Ltd, SPAR secured a deal to be the convenience distributor of four SKUs in the Feastables range until January 2024.
Henry Goodchild, SPAR UK Trading Controller, commented: “We are very pleased to confirm our partnership with Icon Foods as the convenience distributor of MrBeast’s range of chocolates called Feastables.
“The entire SPAR organisation has worked together to bring this new opportunity to convenience shoppers, and our SPAR stores are thrilled to have the opportunity to be the first in convenience to supply customers with the range of Feastables chocolate bars.
“We are always looking at interesting new brands to work with and opportunities for differentiation, and this partnership is another example of how we are able to find a new and innovative way to stand out from the crowd.”
Derek Rodgers, Director and Co-founder of Icon Foods Ltd, added: “When looking to distribute MrBeast’s range of Feastables chocolate bars in the UK, SPAR was our first choice for convenience. We are really impressed with the symbol group’s agility to deliver this launch and looking forward to seeing the results over the coming months.”
The launch of Feastables will be supported in SPAR stores with a summer campaign including online activity, POS, social media support, in-store radio, and consumer competitions.
Meanwhile, in the supermarket sector, Asda will be stocking four Feastables variants in over 400 stores from 9 July.
