SPAR has announced a symbol group exclusive partnership with The Hershey Company and Euro Food Brands for the launch of the REESE’S Peanut Butter White Bar across the UK.
For a limited six-week period, SPAR will be the only symbol group with access to the new REESE’S Peanut Butter White Bar at a promotional price of £1.50 (RSP: £2.10). Blending peanut butter with a smooth white chocolate flavour coating, it is the latest addition to REESE’S lineup, which is one of the fastest-growing chocolate brands in the UK convenience channel, with sales increasing by 26% over the past year.
Gemma Turner, SPAR UK Trading Manager, stated: “We are thrilled to launch the new REESE’S Peanut Butter White Bar as a SPAR exclusive. This six-week opportunity will attract footfall, enhance customer engagement, and strengthen our brand’s relationship with shoppers by offering unique, limited-time products. These exclusives position SPAR as a leader in innovation and set us apart from competitors.”
Lara Duncan, UK Country Manager at The Hershey Company, added: “The iconic REESE’S brand is committed to creating extraordinary treats that excite our consumers. The REESE’S Peanut Butter White Bar is a delicious innovation designed to thrill white chocolate and peanut butter enthusiasts.
“This collaboration with SPAR is a testament to our commitment to innovation, accelerating our growth in convenience, and bringing a one-of-a-kind product to our consumers.”
