James Hall & Co., SPAR’s primary wholesale and distributor for the North of England, has launched a new range of ready meals under the brand ‘Clayton Park Kitchen”.
The “home replacement meal range” includes 10 lines that are for one serving, with a further four meals designed to serve two, with six side dishes complementing the offer. Single meals are priced at £4.95, with meals for two at £6.95, and sides ranging from £1.75 to £2.49.
The range for one features classics such as Cumberland Sausage and Mash, Chicken in Mushroom Sauce, and Chicken Dinner. There are also Italian-inspired dishes, including Chicken Arrabiata, Meatballs with Penne Pasta, and Vegetable Lasagne.
In the meals for two, the range consists of Beef Lasagne, Chilli Con Carne, a Bombay-style Chicken Curry and Cottage Pie. The sides include Cauliflower Cheese to Potato Gratin, through to Steakhouse Skin-on Chips and Skinny Fries.
Manufactured by James Hall & Co. Ltd, the launch of the Clayton Park Kitchen label follows an overhaul of the food manufacturing area at the company’s SPAR Distribution Centre with investment into new equipment to enable the meals to be produced.
The meals come in either plastic or metal trays, which are both recyclable, and the majority of the meals range are freezable.
Andrew Barnes, Director of Trading at James Hall & Co. Ltd, said: “We are very excited to launch the new home replacement meals under the Clayton Park Kitchen brand as we feel accessible gourmet convenience is exactly what our SPAR customers are seeking.
“There has been a tremendous amount of hard work put into this launch by our New Product Development Team, from sourcing the very best ingredients and crafting delectable recipes, through to ensuring the products have a strong shelf life with a brand that is appealing to the consumer.
“The new home replacement meal range also marks our biggest product launch in several years, and we are incredibly proud of the offer we have put together to support the demand and needs of our valued SPAR customers.”
NAM Implications:
- Own Label: The ultimate expression of a retailer’s brand appeal.
- At a cost to branded equivalent sales…
- (but one benefit for suppliers can be the buyer’s resulting appreciation of brand issues)
