As part of Sprite’s ongoing global ‘Heat Happens’ campaign that encourages people to ‘stay cool’ when things get heated, the soft drink brand has been highlighting how it is the ideal accompaniment for spicy foods.
The brand noted that one in every three meals consumed in Britain contains spice, while the hot and spicy snacks category is growing by 9% year-on-year. Sprite claims that its Lemon and Lime drink can help shoppers “stay cool” during spicy food consumption occasions.
To help retailers take advantage of this opportunity, Sprite has partnered with popular mealtime occasions and brands, including Pringles Hot!, to create cross-category point-of-sale materials (POS) to drive linked meals and snacking purchases in-store.
Convenience retailers can request Pringles Hot! and Sprite POS materials via My.CCEP.com to help bring the campaign to life in-store.
Kate Abbotson, Convenience Environment Lead at Sprite supplier Coca-Cola Europacific Partners GB, commented: “Recent research has shown that activating occasion-led messaging at point of purchase where food and drink are merchandised together can double shopper engagement and increase sales by up to 32%, so we’d encourage convenience retailers to get activating in-store and appeal to shoppers who want spicy food and a refreshing soft drink.”
