Squeaky Bean is launching its first frozen ingredients range featuring the plant-based brand’s meat alternative pieces.
Rolling into stores for Veganuary, the Seasoned Chicken Style Pieces and Steak Style Strips have been designed to cater for the growing number of meat-free shoppers looking for frozen products. Both ingredients cook straight from frozen in three minutes, making it easy for consumers to swap them into their favourite dishes.
Made with wheat and pea protein, both products are 100% vegan, high in protein and low in saturated fat.
Squeaky Bean Seasoned Chicken Style Pieces and Squeaky Bean Steak Style Strips will be available in Waitrose from Monday 8 January (240g – RRP £3.25).
Becky Youseman, Marketing Controller at Squeaky Bean, which is part of The Compleat Food Group, said: “As the number one brand in ready to eat meat-free pieces, we’re well versed in creating plant-based options that deliver a hit of flavour and unbeatable texture. We’re always looking at how we can help consumers to make easy plant-based swaps into their diet without changing their habits, which is where our new range of frozen ingredients come in.
“We regularly hear from our Squeaky fans about how they want to cook with our products, and our latest range offers an easy and convenient way to create plant-based dishes with no compromise on taste and texture. This is just the start of a very exciting year for Squeaky Bean as we continue in our goal to shake up the plant-based category, with a pipeline of impressive innovation set to launch in 2024.”
