Meat alternative brand Squeaky Bean has launched its first-to-market Salmon Style Flakes in a Sweet Chilli Marinade.
The move builds on the success of its Tuna Style Flakes, worth £1.3m in the past 52 weeks. The Salmon Style Flakes are said to provide the full experience of eating traditional salmon, from appearance and texture to taste, and are paired with a sweet chilli marinade, one of the most popular flavours in the parent category.
Ready to eat, high in protein, and a source of Omega 3, the flakes are aimed at flexitarians, vegans, and vegetarians alike.
Marketing support for the launch will include a targeted influencer campaign designed to showcase the versatility of Squeaky Bean’s Salmon Style Flakes across social platforms, while encouraging consumers to dare to compare them to their fish counterpart.
Yvonne Adam, Chief Marketing Officer at The Compleat Food Group, owners of Squeaky Bean, said: “We’re proud to be the number one brand in fish alternatives, and our new Salmon Style Flakes in a vibrant Sweet Chilli Marinade are a testament to our commitment to innovation and great taste. Whether you’re adding it to salads, wraps or pasta dishes, it delivers bold flavour and convenience without compromise.
“With the UK fish market valued at £2bn, and fish alternatives growing 34% year-on-year, Squeaky Bean is leading the charge in meeting consumer demand for tasty, sustainable options that cost significantly less than traditional salmon, and we’re thrilled to be first to market with a product that’s bold, convenient, and genuinely delicious.”
Squeaky Bean Salmon Style Flakes in a Sweet Chilli Marinade (120g, RRP £3.25) will be available exclusively in Sainsbury’s from this month.
