Squeaky Bean, the ready-to-eat meat alternative brand, is launching a meal kit and snack range to add more choice to the plant-based category.
The new products include a Hoisin Duck Style Pancakes Meal Kit (200g, RRP £4.00) and a dinky snacks range, including Southern Fried Straws, Duck and Hoisin Style Bites and BBQ Pork Style Rolls (all 180g, RRP £3.00), which provide alternatives to traditional meat-based snacks.
Both have been developed following consumer research, which identified a clear demand and a gap in the market. They will be available in selected Tesco stores and online from 13 May.
Becky Youseman, Marketing Controller at Squeaky Bean, which is part of The Compleat Food Group, said: “As the number one brand in ready-to-eat plant-based pieces, we’re experts in creating amazing meat-alternatives that are not only convenient, but taste just as good, if not better, than their meat counterparts.
“This is why, when we spotted demand for both meal kits and plant-based snacks, we knew we could use our expertise to add value to the category and bring excitement to more eating occasions, from picnics to fakeaways. We’re thrilled to launch these new products, making it even easier for people to enjoy plant-based and choosing it because they love it, not because they have to.”
