St Pierre Bakery is launching its first limited-edition festive product with a new Chocolate Brioche Wreath.
The marbled brioche wreath will be available from Asda from 23 October and Morrisons from 25 October.
The latest innovation from the fast-growing brand combines its authentic brioche with a chocolate filling. Presented in a wreath, the product is ready to serve as a seasonal showstopper or topped and/or filled to further elevate seasonal dishes at home.
Georgia Dales-Smith, Senior Brand Manager at St Pierre Groupe, commented: “As with any St Pierre initiative, the Chocolate Brioche Wreath is product development driven by insight. We carried out consumer research to test the concept back in April and the results were overwhelmingly positive.
“Since then, we’ve been busy ensuring the product meets the high standards for which the St Pierre brand is known – and is presented in a way that clearly communicates its usage and premium positioning.”
The Chocolate Brioche Wreath has been packed upright to showcase the product, and the brand has developed fixture displays to attract new shoppers in-store.
