Starbucks is extending its range of no added sugar chilled coffee drinks with the launch of Frappuccino Caramel No Added Sugar (RRP £2.10).
Available in Asda from 25 March, the NPD offers a blend of Starbucks espresso roast coffee, milk and caramel – providing the same taste as Starbucks Frappuccino Caramel, minus the sugar.
The brand stated that the line extension taps into demand for greater choice to increase frequency, attract more consumers, and enhance Starbucks’ point of difference.
Adam Hacking, Head of Beverages at Arla, commented: “We know our customers are looking for beverages that meet their evolving needs, so we’re constantly developing our product portfolio to offer more options that work for them.
“Reduced sugar innovations have driven 13% year-on-year growth in global food and drink NPDs. The new Starbucks Frappuccino Caramel No Added Sugar will build on this to quench the thirst for lighter enjoyment and fill the Frappuccino gap in the Starbucks range of skinny and no added sugar SKUs.”
