Starbucks has expanded its chilled multiserve coffee range with the launch of a new Skinny Latte variant in Morrisons.
The latest blend features Starbucks espresso and lactose-free milk with no added sugar in a 750ml carton. It joins the brand’s existing Caffè Latte and Caramel Macchiato variants.
The range expansion comes at a time when Starbucks Multiserve is now selling across 3,500 distribution points, with popularity continuing to rise since its 2022 launch.
Laura Scott, Senior Commercial Brand Manager, commented: “Skinny Latte, the latest addition to our Starbucks Multiserve range, provides shoppers with the Starbucks flavour they love in a convenient bigger pack. This latest SKU delivers more coffee and more value for chilled coffee moments at home, allowing retailers to further profit from the ever-growing chilled coffee market, now worth £267m.
“As demand for RTD Coffee continues to rise, expanding our Multiserve offering was the natural next step for Starbucks to ensure our category offer remains fresh and relevant”.
