Starbucks has launched its White Chocolate Mocha variant in a 750ml multiserve format. It will be available in Asda and Sainsbury’s from this month for a limited time while stocks last (RRP £3.75).
The festive release builds on the large-format Starbucks multiserve chilled coffee range, which has brought new consumers to the RTD chilled coffee category and expanded consumption. Such is the demand for larger formats, Starbucks Chilled Classics Skinny Multiserve was voted Product of the Year 2024, and Starbucks chilled coffee is the fastest growing brand in the multiserve format, increasing 138% year-on-year.
Charlotta Oldham, Marketing Director EMEA at Starbucks, said: “The White Chocolate Mocha flavour is a long-time fan favourite and has become a staple of the festive season to be enjoyed both on the go and at home. The new 750ml serving size taps into the popularity of larger formats to allow consumers to share even more moments of connection with family and friends over coffee.”
