Starbucks is adding a new protein drink to its ready-to-drink (RTD) retail range.
The offering comes in three flavours – Caffe Latte, Chocolate Mocha flavour, and Caramel Hazelnut – and aims to provide a high-protein beverage “that can be enjoyed on-the-go to support active lifestyles”.
Made from a blend of Starbucks Arabica Coffee with 20g of protein per bottle, low-fat milk, and no added sugar, Starbucks Protein Drink with Coffee comes in 330ml bottles with a selling price of £2.75.
Adam Hacking, head of beverages at Starbucks license partner Arla, commented: “We are passionate about finding new ways to provide our consumers with beverages that support their active lifestyles. Our new venture into the protein drinks space brings the delicious Starbucks taste to a high-protein beverage and does just that.
“We know Starbucks’ consumers are some of protein’s biggest fans – in fact, they buy it 6.1 times per year more frequently than average protein buyers. Now they can enjoy it with the same great taste as our chilled coffee.
“By appealing to existing protein drinkers as a trade-up opportunity and by tapping into the penetration opportunity for new shoppers, Starbucks Protein Drink with Coffee will continue to drive growth in the milk-based beverage category.
“This is a game-changing launch, so we have gone full strength, with not only one flavour but three. It is a whole new range that will further build our market-leading position and give consumers even more choice.”
