Staropramen beer has returned to TV screens with a new ad and summer marketing campaign – ‘The Dollycoaster’.
The 30-second TV spot builds on the momentum the brand has enjoyed since partnering with Staropramen brand ambassador and international film star Orlando Bloom. This latest campaign sees Orlando take viewers on a journey through Prague on an iconic piece of Hollywood film equipment, the ‘dolly’.
Shot on location in Prague, the ad celebrates themes of “craftmanship and dedication to master passions – values which Staropramen has upheld for over 150 years”. The advert showcases both Staropramen and Staropramen 0.0%.
The ad will run across Amazon video-on-demand until the end of August, with targeting on relevant Amazon Originals, Action, Thriller and Orlando’s own film catalogue.
This is supported by a full marketing campaign including social activity across Facebook and Instagram, directing shoppers to relevant Staropramen stockists.
Jake Johnstone, Marketing Controller at Staropramen, said: “Staropramen has always been about celebrating the passion and craftmanship that goes into a great beer, something its been proud of for over 150 years.
“This new campaign brings that spirit to life with cinematic flair. Orlando Bloom brings a natural charm and sense of adventure, which fits perfectly with the vibe of Prague and the Staropramen story. We hope it draws consumers into our world in an exciting new way.”
