Stella Artois is making its first foray into the virtual world of gaming, with the launch of Stella Artois Unfiltered mod packs and the fictional French village scene from its ‘Beer, au Naturel’ TV advert to use in a game called The Sims.
Connecting with a new gaming audience, the bespoke world has been created with mod downloads, including a Stella Artois Unfiltered Chalice, Stella Artois Unfiltered bottle and branded beer tap. There is also a selection of ‘au Naturel’ naked characters based on those who appeared in the original TV advert as Stella encourages consumers to enjoy its “naturally unfiltered” beer.
Meg Chadwick, Stella Senior Brand Manager, said: “Having brought the ’Beer, au Naturel’ message to life in our ATL campaigns, we’re so excited to be able to give gamers the opportunity to experience our naturally unfiltered beer in a virtual world. Now they too can be as naked as the beer we’ve created.
“We hope that our Unfiltered characters, scenes and mods will be the go-to virtual choices for liberal those Sims players looking to enjoy a Stella Artois Unfiltered in their natural state.”
Stella Artois Unfiltered will be running an offer with delivery firm Getir on 4-packs of Stella Unfiltered, with customers getting 20% off. The offer commences on Play Au Naturel day (8 February) and is running until 14 February 2023, available UK-wide.
