Plant-based frozen food brand Strong Roots has introduced a new chips product to its range.
Crispy Crinkle Fries are an extension of the brand’s growing frozen chip and potato range, and follow the success of the Strong Roots Crispy Skinny Fries, which are now the brand’s second-largest and fastest-growing SKU (+137% value sales and 116% volume sales).
The new line will be rolling out across Sainsbury’s stores from this month, followed by Amazon (RRP: £3.75).
The Crispy Crinkle Fries are made using just two ingredients; potatoes and sunflower oil. As with the rest of its range, they boast a low carbon footprint, are gluten-free, low in salt and saturated fat, and suitable for vegans.
Sam Dennigan, Founder of Strong Roots, said: “We believe in going back to our roots to secure our food future by making easy and delicious veg-forward frozen food that is good for you and good for the planet.
“We know consumers are always on the lookout for convenient and healthy plant-based options and our goal is to make eating them as easy and delicious as possible. Our new Crispy Crinkle Fries are a natural next step for our successful chip and potato portfolio, which continues to grow and we’re very grateful to have the support of Sainsbury’s to launch them. We can’t wait to hear what our customers think. “
