Heineken-owned cider brand Strongbow has unveiled a new advert as part of its ‘Take a Bow’ campaign,
As the first TV ad of the new campaign, the clip says ‘cheers’ to a British tradition – the humble house party.
The ad is the first TV presence for Strongbow’s £20m campaign that follows the product’s biggest-ever redesign, with a move away from its famous black and gold branding for the first time since 1960.
Heineken UK Cider Marketing Director, Rachel Holms, said: “We are so excited to debut this advert which forms the next chapter in our Take A Bow campaign, a long-term strategy that says ‘Cheers to Everyday Greatness’ in celebration of those moments that make life great.
“This is a major new era for Strongbow that fuels the brand with fresh energy, colour and ambition – and what better way to kick it off than with a house party, where everyday legends turn up and show what they’re made of in a selection of bold, unique outfits.”
