Sudocrem has added a new Aloe Vera variant to its My Little Sudocrem range.
Rolling out in selected Boots, Asda and WHSmith stores, including key travel hubs such as airports and service stations, the new formula is a permanent addition to the My Little Sudocrem range.
Formulated with organic aloe vera extract, the new variant is designed to protect, soothe and calm skin. Positioned alongside travel essentials and in baby care aisles with the existing Sudocrem range through clip strips, the new product aims to meet the growing demand for multifunctional, compact skincare solutions.
The brand’s Digital Manager, Bethany Innes, said: “We’re excited to unveil our new My Little Sudocrem Aloe Vera, building upon the original product’s success. We know that aloe vera remains a highly sought-after skincare ingredient, and this new formula allows consumers to benefit from Sudocrem’s proven soothing protection with the added benefit of natural, calming care.
“We’ve been soothing families’ skin for generations, and this new innovation continues that tradition: it’s the same trusted Sudocrem protection, now with the addition of aloe vera.”
