Sugro UK has announced the expansion of its sample box lineup with the launch of the TikTok Sample Box.
The buying and marketing group already offers an extensive lineup of sample box initiatives to aid suppliers in promoting their product offering by putting the products in front of its members and enabling them to sample the products first-hand.
Sugro’s sample box offering began with the launch of the Member Sample Box in 2021, expanding in 2024 to include retail and food-to-go sample boxes (whereby sample boxes are distributed to the retailers and quick service restaurant outlets supplied by a particular member respectively), along with the bespoke sample box (namely, supplier-branded boxes exclusively containing their own products, distributed to Sugro’s member base).
Sugro is now expanding the sample box offering with the launch of its new TikTok Sample Box. The initiative will allow suppliers to distribute products to the members, who will, in return, work with their database of their key influencers on creating some engaging TikTok product content and marketing campaigns to promote the products contained within the sample box to the end consumers.
Sugro UK’s Head of Commercial and Marketing, Yulia Petitt, commented: “By leveraging the power of such a massive platform as TikTok, Sugro are excited to offer a new method of facilitating suppliers to grow excitement around, and engagement with, their product ranges – particularly among the younger generation, with whom TikTok remains an exceedingly popular and influential platform.”
