Superdrug held its annual Star Awards on Tuesday night to hand out accolades to the beauty goods industry, voted for by consumers and market insiders.
Winners included Maybelline’s Sky High Mascara, who won Best Mascara with 67% of the vote. Simply Pure won Best Superdrug Brand, Rimmel x Tom Daley for the Most Inclusive campaign of 2022 and Beauty Banks who won Superdrug’s Doing Good Feel Super Award.
Mallows Unicorn Shave Butter won the award for Marketplace Launch of the year following the launch of Superdrug’s own Marketplace in November 2022. Ruby Rare was also rewarded for Pride Ambassador of the year, alongside Sali Hughes, who was recognised for her collaboration with make-up brand Revolution, winning the Beast Brand Beauty Collaboration of The Year.
Simon Comins, Superdrug’s Chief Commercial Officer, said: “In today’s crowded beauty market, our shoppers are not lacking in choice. So we turned to the one voice we value the most, our community of Superdrug customers, to tell us which products work the best for them.
“It’s been amazing to be able to reward products that our Superdrug family have voted for as well as some of the wider campaigns and people that have supported us over the last year. The Star Awards is always a special date in our calendar and we are honoured to shine a light on the products and people that our customers really care about.”
Superdrug is celebrating the awards by giving Health & Beautycard members triple points across all Star Award 2023 winners and shortlisted products until 18 April 2023.
The Full List of Winners:
| Award | Winner |
| Best Hair Removal | Venus Comfort glide Strawberry Razor |
| Best Whitening toothpaste | Colgate Max White Ultimate Catalyst |
| Best Body Mist | So…? Ibiza Dreams |
| Best Shower and Bath | Radox Sweet Summer Nights |
| Best Facial Accessory | Studio Microfibre Cloths Pack X3 |
| Best Makeup Accessory | B. Blending Sponge |
| Best New Masculine Fragrance | Boss Bottled Parfum |
| Best New Feminine Fragrance | Paco Rabanne Fame |
| Best New Premium Fragrance | Prada Paradoxe |
| Best Concealer | e.l.f Hydrating Satin Camo |
| Best Mascara | Maybelline Lash Sensational Sky High Cosmic |
| Best Lip Under £5 | Revolution Juicy Bomb Lip Gloss Coconut |
| Best Social Trending Product | e.l.f Power Grip Primer |
| Best New Product Launch | Nyx Professional Makeup Milky Gloss |
| Best New Brand Launch | Bourjois |
| Best Sleep & Stress Aid | BetterYou Sleep Spray |
| Best Medicated Skincare | Epaderm Emollient |
| Best Beauty Vitamin | Vitabiotics Perfectil Original |
| Best Winter Saviour | Superdrug Cold And Flu Relief |
| Best Gut Health | Vitabiotics Wellbio |
| Best Hair Treatment | Garnier Ultimate Blends Banana Mask |
| Best Shampoo & Conditioner | L’Oreal Paris Elvive Hydra Hyaluronic Acid |
| Best Hair Styler | L’Oreal Hairspray Elnett Normal Hold & Shine |
| Best Curly Hair Product | Shea Moisture Strengthen Leave-In Conditioner |
| Best Face Skincare | Garnier Vitamin C Micellar Water |
| Best Body Skincare | Cerave Hydrating Foam Oil Cleanser |
| Best Self Tan | Bondi Sands Liquid Gold Self-Tanning Foam |
| Best Sun Protector | NIVEA Suncream Spray SPF30 |
| Our Best Superdrug Brand | Simply Pure |
| Our Best Superdrug Skincare | Me+ Vitamin C with Squalane Booster |
| Doing Good Feel Super | Beauty Banks |
| Social Savvy of the Year | Ru Paul |
| Most Inclusive campaign | Rimmel x Tom Daley |
| Innovator of the Year | HiSmile |
| Spotlighter of the Year | Glam by Sam |
| Star Influencer Mogul of the Year | Grace Beverley |
| Best Beauty Brand Collaboration of the Year | Sali Hughes |
| Best Black Owned Brand of the Year | Juvias Place |
| Pride Ambassador of the Year | Ruby Rare |
| Brand Fan of the Year | Dr Ewoma |
| Marketplace Launch of the Year | Mallows Unicorn Shave Butter |
NAM Implications:
- Apart from potential extra space/profile for the winners in Superdrug…
- …the awards have to be a door-opener in other retail, at least.
- As well as providing the basis for an RM platform for Superdrug…
