Superdrug has launched a new quarterly magazine called The Edit. The first issue in stores from this week focuses on skincare, fragrances and cosmetics, and includes the latest beauty and health news, trends and tips.
The magazine is free to members of the retailer’s Health & Beautycard loyalty scheme or £1 for non-members. It will also be distributed with Superdrug’s online orders.
Matt Walburn, eCommerce and Customer Director at Superdrug, commented: “We are so proud to be launching our new quarterly magazine for shoppers. We wanted to bring back our print offering for beauty-conscious customers and offer some real expertise and inspiration across all things beauty and wellbeing with premium content that can be enjoyed in the comfort of your own home.
“It is important to us that the format is accessible to all customers – with no topic off limits – so we are sharing The Edit expertise across all channels, not only the magazine, but via YouTube, TikTok and Instagram as well, meaning that our content can be enjoyed by all.”
Superdrug appointed The River Group to handle all print, digital and social content for the new Edit Magazine, which will be available in two sizes for the first issue – a handbag size and a traditional A4 edition.
NAM Implications:
- Another way for suppliers to access Superdrug traffic.
- This Superdrug/A.S. Watson initiative is bigger than it looks…
- See ‘How Superdrug is digitalizing its omnichannel retail experience’.
