A 200g version of the Babybel cheese snack has gone on sale for a limited run.
The Maxi Babybel is ten times bigger than the original and is available in Morrisons, Asda, Sainsbury’s, Iceland and Ocado.
Oliver Richmond, Senior Brand Manager at Babybel, said: “We’re delighted to unveil Maxi Babybel following huge consumer demand. Babybel has a strong fanbase, with consumers loving it for its iconic status, taste and texture. We always listen to what our brand fans have to say and they have been crying out for Maxi Babybel.
“Available for a short time only, the limited-edition nature of the supersized Babybel is sure to generate widespread brand buzz and sales success, as shoppers seek out shareable cheese options.”
