Coty has agreed a long-term beauty license with crystal jewellery maker Swarovski to develop and distribute a new range of fragrances and beauty products.
Swarovski operates in over 140 countries worldwide, with around 2,300 boutiques. The partnership with Coty will enable the brand to build a presence in the beauty market and diversify its product offerings.
Jean Holtzmann, Coty Chief Brands Officer Prestige, said: “We are delighted to announce our new, long-term partnership with Swarovski to develop and bring to market exciting new fragrance and beauty ranges. Renowned for its cutting-edge technology and unparalleled artistry, Swarovski has garnered significant recognition among global consumers, making it an ideal fit for a worldwide rollout across key markets such as EMEA, the Americas, and Asia.
“This licensing agreement aligns with Coty’s successful strategy of focusing on licenses with multi-category potential. We are excited to start working with Swarovski to develop truly brilliant beauty offerings that will inspire elegance and express individuality.”
Michele Molon, Swarovski Chief Commercial Officer, added: “Partnering with Coty is a significant step for Swarovski as we continue to expand our brand into new product categories.”
The first products under the licensing agreement are expected to launch in 2026.
