Swizzels is rolling out a limited-edition Squashies variant for Easter.
The new Squashies Drumchick features bright packaging and a chick-shaped design to drive seasonal sales.
With a dual-flavour combination of orange and pineapple, the product aims to offer retailers a chance to expand their Easter range beyond chocolate and cater to increasing consumer demand for alternative sweet treats. The limited-edition line is available in 120g bags (MRSP: £1.15).
Clare Newton, trade marketing manager at Swizzels, said: “Whilst Easter is usually associated with chocolate, we’ve noted rising demand for alternative sweet treats. As a result, we’ve launched Squashies Drumchick to help retailers elevate their Easter offerings and boost sales.
“Squashies Drumchick play into the popularity of fruity flavours and limited-edition, seasonal treats and are ideal for retailers looking to diversify their Easter range, compliment chocolate confectionery, and appeal to a broader range of shoppers looking for something refreshing, fun and affordable this year.”
