British sweet maker Swizzels has launched two new products – Squashies Tropical and Squashies Sour Shooting Stars.
Landing on shelves in time for summer, the new additions to the Squashies lineup reflect the rising popularity of sour and tropical flavours.
In response to the increasing consumer demand for lower-sugar products, both the Sour Shooting Stars and Squashies Tropical are HFSS-compliant.
The new hanging bags come in bright packaging to stand out on shelves, with an RRP of £1.15. Squashies Tropical will also be available in PMP format.
Clare Newton, trade & shopper marketing manager at Swizzels, said: “The iconic Squashies range is set to get even more exciting with the addition of bold new shapes and flavours which are sure to make an impact.
“Reflecting consumer trends, including the rising popularity of sour and tropical flavours, Squashies Tropical and Squashies Sour Shooting Stars retain the unique soft and foamy texture and beloved taste of Squashies whilst appealing to those seeking an HFSS-compliant choice.
“These on-trend, delicious treats are set to be a hit with consumers looking for fresh, fun treats this summer, and retailers should stock up in anticipation of high demand.”
A full digital toolkit and activations will be available to wholesalers and retailers to help drive sales. The launch of Squashies’ new flavours will also be amplified by a tongue-in-cheek ‘Breaking News’ campaign that treats their arrival as a world-shaking event.
