Naked, the Symington’s-owned brand known for its Asian-inspired instant hot snacks, has launched its new Ultimate range, marking its first foray into globally inspired products.
The category-first move introduces flavour-boosting toppers and sauce sachets to enhance the hot snacks market in Italian, Mexican, and Korean cuisines.
Accompanied by a new packaging design, the Naked Ultimate range features five new instant hot pasta, noodle, and rice snack products:
- Italian Style Carbonara Pasta with Miso (80g, £1.75)
- Tuscan Style Chicken Pasta (74g, £1.75)
- Mexican Style Chipotle Rice (81g, £1.75)
- Mexican Birria Style Ramen Noodles (84g, £1.75)
- Korean Style Chicken Noodles (88g, £1.75)
Rolling out in Asda and Tesco, the launch will be supported by a marketing campaign using video on demand, digital advertising, and social media to capture the 18-34 demographic. Themes of ‘Liberation’ and ‘Global Flavour Adventure’ will be central to engaging a broader audience seeking unique taste experiences.
“The Naked Ultimate range reflects our dedication to embracing global trends and providing exciting new snacking experiences,” said Jamie Bryant, Senior Brand Manager at Symington’s.
“Our entry into global flavours not only expands our product portfolio but also invites consumers to explore a world of tastes.”
