Bakels, a manufacturer and distributor of bread, pastry, cake and confectionery ingredients to the bakery trade, is launching a new range of icings under its Ta-Da! home baking brand. The new icings will be available in retail and wholesale channels from this week, including a listing in Tesco.
The three new icings, which are available in 370g recyclable pots, include Ta-Da! Madagascan Vanilla Icing (RRP £2.60), Chocolate Ganache Style Icing (RRP £2.60), and Millionaire’s Caramel (RRP £2.95).
Michael Schofield, Bakels Group Marketing Manager, said: “Our new icings are not only an exciting addition to the Ta-Da! range, but they are set to take us to the next level with our first retail presence. As a company, British Bakels’ core business model has always been to innovate and develop products to meet consumer and customer needs and Ta-Da! is no different.
“While home baking is steadily increasing in popularity, icing from scratch can be a challenge. Therefore, the new Ta-Da! icing range captures this market and gives us the opportunity to share the joy of baking with as many people as possible.”
The new Ta-Da! Icings are rolling out into Tesco Extra stores nationwide, marking the brand’s first retailer listing.
