Takis, the snacking brand known for its hot flavours, has launched Intense Nacho, its first non-spicy SKU, into the UK grocery market.
Rated zero heat on the Takis ‘heat-o-meter’, Intense Nacho has an “extremely” cheesy flavour that taps into the popularity of cheese-flavoured snacks.
Already popular in the US, Intense Nacho was the flavour that most new Takis consumers bought in 2023 and the third-most purchased flavour in the rolled tortilla segment. It is expected that the variant will perform well in the UK market, with 77% of shoppers telling the brand that they find the new flavour appealing.
Becky Allan, Marketing Manager at Takis, said: “Since exploding into the UK market just two years ago, Takis has pioneered the heat segment, driving incremental growth to the category and experiencing value and volume growth in the last 12 months. We are known – and loved – by UK consumers for our extreme heat, but understand that extreme heat isn’t for everyone.
“Our ambition has always been to disrupt the snacking market, and we are excited to launch a new flavour that might be a little unexpected and will keep the snacking category on its toes. Intense Nacho still has the signature Takis intensity – but without the spice. After all, intensity is for everyone!”
Takis Intense Nacho (RRP £3 – 180g) has launched in Iceland this week.
