Carlsberg Britvic is bringing back Tango Blast for another limited drop. The previously convenience channel exclusive will now also see new Tango Raspberry Blast and Cherry Blast two-litre formats roll out across discounters including Iceland, Home Bargains and more.
Inspired by the Tango Ice Blast flavours, the format expansion is set to allow more retailers to target take-home soft drink occasions.
Tango is now worth £113m in terms of retail sales value and growing at 7.6%. The return of Tango Blast and format expansion aims to build on this momentum, following the success of its first convenience exclusive launch in April 2024. Tango Blast quickly became a top performer for the brand within immediate consumption, with Raspberry and Cherry securing first and second place for fruit-flavoured carbonate product development in 2024. Furthermore, it contributed to almost half of Tango’s overall growth over the past year, setting Tango Blast up well for another limited-edition drop across selected discounters.
Tango Raspberry Blast and Tango Cherry Blast will be available in the two-litre format (MRSP: £3.35) for a limited time of six months. In-store shopper activations will support the launch throughout April, as well as social and PR activations.
