Tango is bringing back its Cherry flavour with a sugar-free recipe in response to consumer demand.
Following the success of the Britvic-owned brand’s innovation within its fruit-flavoured carbonates portfolio, including Tango Mango and Tango Apple, the improved Cherry flavour aims to appeal to a wide range of shoppers.
The company noted that flavour innovation is fundamental to keeping shoppers engaged with the fruit-flavoured carbonates category, with cherry the fourth biggest flavour in total carbonates, worth £309m.
Ben Parker, Britvic’s Retail Commercial Director in Great Britain, said: “We’ve had many consumers requesting the return of our iconic Tango Cherry flavour on social media, so there really was no better time to bring it back and excite the category with yet another bold, popular flavour. We know how important it is to keep innovating to keep shoppers interested and excited by the category, and we are confident this one is going to be a hit in-store.
“We’ve ensured Tango Cherry is now also sugar-free, with no compromise on its iconic flavour, enabling us to support retailers in offering shoppers soft drinks that lead with taste, just without the sugar. What’s more, the new flavour is available in a range of formats, to cater to take-home occasions as well as on-the-go moments, to ensure retailers can maximise their soft drinks sale potential with Tango.”
Tango Cherry will be available to the grocery, convenience and wholesale channels from October. The NPD will be available in a 330ml can (RSP: £0.80), 500ml plain bottle (RSP: £1.99), 500ml PMP bottle (RSP: £1.25), 2L bottle (RSP: £3.19), and multipacks of 8 cans (RSP: £5.29), 18 cans (RSP: £9.69) and 24 cans (RSP: £12.49). The launch will be supported with PR, social, influencer and shopper media activity.
