Britvic’s Tango brand is launching its Ice Blast flavours in a limited-edition, ready-to-drink format from 22 April.
Tango Raspberry Blast and Tango Cherry Blast will be available exclusively in the convenience channel, looking to “engage Gen Z shoppers with its bold flavours, striking colours and eye-catching packaging”.
Both drinks will be available in a 500ml format with an MRSP of £1.99. The launch will be supported by a social media first activation, PR, and in-store point of sale.
Ben Parker, Retail Commercial Director at Britvic, said: “We know this has been an anticipated launch, and we’re pleased to finally announce the exclusive launch to the convenience channel. As well as the delicious flavours, the eye-catching packaging and vibrant liquids will make Tango Blast unmissable on shelves and in chillers. So, we expect the launch to appeal to fans of the brand who have come to expect something bold and different from Tango, while attracting new shoppers too.
“The demand for on-the-go soft drinks has increased, shown by the 57% of people who had purchased soft drinks saying that it was the main reason they went to their local convenience store. In addition, 34% of shoppers will go without or elsewhere if they’re not happy with the to-go drinks available. The category presents a huge opportunity in the channel, which is why we’re supporting it with the exclusive launch of the already popular Tango Ice Blast flavours in a ready-to-drink format.”
