Tango is offering cash prizes ranging from £1 to £10,000 in its latest on-pack promotion.
Running until 12 September, the promotion will cover Tango’s core range – Orange Original, Cherry Sugar Free, and Apple Sugar Free – and aims to appeal to the 57% of Gen-Z shoppers who like to win cash prizes.
To enter, shoppers have to purchase a participating Tango product, scan the QR code, and enter their details via a microsite to play a short minigame – Shake the Bank. Shoppers can win ranging from £1 to £5 up for grabs. There is also the opportunity to be entered into a series of larger prize draws to win between £1,000 and £10,000. These cash prizes will be delivered in a “truly outrageous way”, from cash frozen in blocks of ice, to thousands of 1ps delivered by the skip-load.
Ben Parker, VP Sales, Off-Trade at Carlsberg Britvic, commented: “The Tango brand is now worth £113m RSV and growing at +7.6%, with over 5.6 million buyers and we’re confident that the on-pack promotion will further drive sales for retailers. We know cash is king for Gen-Z, and Tango’s bold personality will help this stand out in chillers, from eye-catching packs to unforgettable prize deliveries. Retailers can expect a real buzz in-store with increased shopper engagement in the face of brilliantly bizarre cash prizes.”
