Tango is launching its latest new ‘Editions’ variant, Strawberry Smash, which is a combination of strawberry and pineapple flavours. The product is one of the brand’s annual rotational flavour series, which has seen “considerable success”.
Previous ’Editions’, including Tango Mango, Paradise Punch and Berry Peachy, have all been crowned number one new product development in the fruit-flavoured carbonates category in their respective launch years.
Tango Strawberry Smash is launching into the growing £1.2bn fruit-flavoured-carbonates category and follows in the footsteps of Tango’s popular Mango flavour, which is already worth £12.7m RSV following its 2024 launch.
The launch will cement the brands’ position as the second most purchased fruit-flavoured-carbonates brand in the UK, with over 5.3 million buyers, representing a “big opportunity for retailers” to increase footfall and sales from their soft drinks chiller.
Ben Parker, VP Sales Off-Trade at Carlsberg Britvic, said: “We know how hotly anticipated the next big launch from Tango always is, and with its refreshing strawberry taste and striking pack design, we anticipate this launch being a big hit with shoppers. Soft drinks is a crowded but exciting category so, we know how important it is to create innovative flavours and products that will stand out in the chiller and appeal to all ages – from Gen-Z through to families. We will continue to support retailers in keeping their shoppers engaged, and we’re excited to see Tango Strawberry Smash in action this year”.
Rolling out this month, the new variant will be available for a full year. The product will come in 330ml cans, 500ml bottles (including price-marked packs), two litre and multipack (8 or 24 cans) formats.
