Diageo’s gin brand Tanqueray is bringing a new taste to the alcohol-free category by launching its new Flor de Sevilla 0.0% variant. The citrusy alcohol-free spirit is exclusively available on Amazon and will roll out to selected Sainsbury’s stores from 23 April.
The brand’s existing alcohol-free variant – Tanqueray 0.0% – is the second best-selling alcohol-free spirit in the off-trade, and this latest flavour innovation continues to tap into the demand for new alcohol-free options, providing consumers with more choice heading into the summer months.
Lucy Barrett, Marketing Manager Alcohol Free Spirits at Diageo GB, commented: “With 38% of consumers looking to moderate, it is more important than ever to provide a range of alcohol-free drink options for consumers to enjoy. For those looking to moderate without compromising on quality, Tanqueray Flor de Sevilla 0.0% is the perfect alcohol-free alternative and ideal for those relaxed early evening moments.
“The original Tanqueray Flor de Sevilla is popular all year round and is associated with a wide range of occasions. The lead serve – Sevilla & Tonic – in particular, is known for its light, refreshing taste, making it ideal for summer socialising. The new Tanqueray Flor de Sevilla 0.0% will complement our existing portfolio offering in these moments by providing an alcohol-free choice.”
This latest innovation follows the launch of Tanqueray’s first global marketing campaign since 2018, which invites people to ‘Live Magnificently’ by actively choosing to make the moment, right now, as special as it can be.
