Tassimo is expanding its hot chocolate offering with a new flavour – Cadbury Orange Hot Chocolate Pods.
Reinforcing its leadership in the hot chocolate category, the limited-edition launch is set to be the brand’s biggest NPD this year and build on the success achieved with its Cadbury Original Hot Chocolate.
The brand noted that demand for hot chocolate as a year-round beverage continues to grow, with it being the third most consumed drink in coffee shops in the UK this year, having grown from fourth place in 2022. With Tassimo Cadbury Original worth £7m annually and the number one hot chocolate SKU in the single-serve segment, it’s driven growth of hot chocolate in retail by 4% MAT. With an increase in orange-flavoured chocolate product consumption across multiple categories, and chocolate orange-related search trends increasing by 43% in the last five years in the UK, Tassimo stated that it was looking to continue driving category growth with the new Chocolate Orange launch.
The launch of the Chocolate Orange pods is being supported by an extensive ATL campaign, comprising of in-store activations, competitions across Instagram, Facebook and TikTok and the sponsorship of Ch4 Steph’s Packed Lunch. It will also be on shelves and on displays throughout the festive period.
Roberto De Felice, Marketing Director UK&I at Jacobs Douwe Egberts, said: “With the popularity of hot chocolate continuing to rise, we want to continue innovating in the category and help to drive incremental sales for retailers.
“The new Chocolate Orange pods allow consumers to recreate their coffee shop experience in the home, with an exciting new flavour. We are committed to innovating in line with current trends and we look forward to offering shoppers a little slice of luxury from the comfort of their own homes.”
The Tassimo Cadbury Chocolate Orange Pods are rolling out in Tesco, Sainsbury’s, Asda, B&M and e-commerce, with an RRP of £4.99.
