Drinks distributor Ten Locks is launching its first company-owned spirit brand to the retail sector this month with “climate positive” vodka made with British peas.
Pod Pea Vodka (40% abv) is said to taste like the vegetable with “sweet, vegetal pea notes, a touch of citrus, light savoury tones and a silky finish”.
The company stated that the launch would drive a new niche in the vodka category, which remains the biggest in the world, with many new entrants similarly focusing on the flavour of the raw ingredient.
Pod Pea Vodka is fermented, distilled and bottled in Manchester. It is available from Hammonds, Selfridges and Master of Malt, and will also be sold on Amazon.
Becky Davies, head of commercial at Ten Locks, said: “We launch Pod Pea Vodka confident we’ve prioritised taste, flavour, and an unwavering belief that excellent ingredients can be sourced right here in the UK. We’re stepping out with a spirit that represents what Ten Locks stands for – a lively, truly modern drinks brand that raises the bar and inspires conversation while being tightly linked to our key brand pillars around positive change.”
The launch of Pod Pea Vodka will be supported by a marketing campaign during 2023 comprising news, sampling, trade activations and social media.
