Natural energy brand TENZING has launched a new variant – Peach & Honey Melon – described as the first flavour combination of its kind in the category.
Featuring real fruit, it is launching in Waitrose (100 stores) and WH Smith (115 stores) this month, before rolling out nationwide with Tesco (400+ stores) at the end of October. It will also be available to independent retailers and convenience stores via wholesalers. RRP: £1.99/ 330ml can, £6.40 for a 4 x 330ml pack.
The brand’s Founder, Huib van Bockel, said: “Most energy drinks slap a fruit on the can. TENZING actually puts it in. It shouldn’t be groundbreaking, but it is. And people are noticing. Most people start drinking TENZING for health reasons – 100% from nature, plant-based, antioxidants, no artificial sweeteners – but they stay because natural energy delivers. 91% of our core community say they get the same or more energy than from artificial energy, but without the crash. Nature simply provides superior energy.”
