Teremana Tequila, the premium tequila brand founded by Dwayne ‘The Rock’ Johnson and co-owned by Mast-Jägermeister SE, is launching launch in the UK this month.
With distribution being exclusively managed by Mast-Jägermeister UK, it will be available across on and off-trade venues and retailers. Teremana Blanco and Reposado variants are launching first, followed by Teremana Anejo later in the year, with prices ranging from £40.
The move follows Teremana’s launch in the US in 2020, where it quickly became the fastest premium spirit brand to reach 1m 9L cases of sales in a rolling 12 months. In the UK, Teremana is joining Mast-Jägermeister UK’s growing portfolio of brands, which now includes Jägermeister Core, Jägermeister Cold Brew Coffee, Jägermeister Manifest and Gin Sul.
“Bringing Teremana Tequila to UK shores marks a significant milestone for Mast-Jägermeister UK, which is in its 10th year as a dedicated subsidiary of Mast-Jägermeister SE,” said Michael Cleary, Managing Director Mast-Jägermeister UK.
“Not only is Teremana Tequila a product of craft and attention to detail, but it has a great story and ethos behind it too. We look forward to leveraging our experience and network as a distributor as well as part-brand owner to fully maximise Teremana’s potential in the UK.”
The name Teremana means ‘spirit of the earth’, coming from the Latin word ‘terra’ meaning earth and the Polynesian word ‘Mana’, which loosely translates to spirit. Together, they are said to embody a force that inspires us to foster good energy, bring people together, and do the right thing – values exemplified by Dwayne ‘The Rock’ Johnson.
He commented: “To now be able to ‘Share the Mana’ with the UK is a privilege and marks a new chapter for us in creating this legacy brand I envisioned. The UK is a special place for me, and I can’t wait to ‘Share the Mana’ over many Teremana toasts in years to come.”
