Terry’s, the maker of the renowned Terry’s Chocolate Orange, has launched its latest creation – Terry’s Chocolate Milk Ball.
The launch is a step change for the brand, expanding its range beyond flavoured products and tapping into the 40% of the category that is plain chocolate.
The new product follows the success of a Chocolate Mint Ball last year, which sold out mid-season and became the best-performing Christmas NPD in the category. The mint variation was the brand’s first step in taking the brand beyond orange and broadening its appeal.
The milk chocolate flavoured product (RRP £2.00) will launch across all major retailers during September with full distribution from October, ready for the festive season.
Lorène Decam, the brand’s Senior Marketing Manager, said: “Terry’s is an institution so anything we do needs to respect the love that our customers have for it. We are always very careful to balance innovation with the brand’s core. Our research showed a 90% purchase intent for the new product by non-Terry’s shoppers, demonstrating a huge growth opportunity for the festive season and beyond.”
The launch of the new product will be supported by PR, social media, OOH, radio, digital ads and influencer activity.
