Chocolate brand Terry’s has launched two new products and partnerships designed to drive sales.
The new lines include Terry’s Chocolate Minis Mint Crisp, which features mini segments of milk chocolate made with crispy bits and natural mint flavouring in a shareable pack.
The product is being launched as part of a strategy to take the brand ‘beyond’ orange and follows the launch of the Terry’s Chocolate Mint Ball last year, which sold out mid-season. The brand recently launched its first plain milk chocolate product, the Terry’s Chocolate Milk Ball, as part of this strategy.
The other new product is Terry’s Chocolate Orange Hot Chocolate Bombe, which marks the brand’s first hot chocolate product for retail. It features a chocolate orange shell filled with orange-flavoured marshmallows that melt to create a festive drink. The brand is launching the product off the back of its hot chocolate success with Costa Coffee in previous years.
Meanwhile, partnerships with McDonald’s and Costa Coffee are bringing Terry’s Chocolate Orange to over 4,000 UK locations with collaborations to create new opportunities for cross-promotion and visibility during the festive trading period.
The new McDonald’s menu items include a Terry’s Chocolate Orange Pie and Chocolate Orange McFlurry menu. Both menu items will be available in McDonald’s until 5th January 2025 across 1,400+ sites.
Terry’s is also making a return to Costa Coffee in the form of a Terry’s Chocolate Orange Hot Chocolate and Terry’s Chocolate Orange Muffin for the fifth year running. Both menu items will be available at Costa until 5th January across 2,600+ sites.
Lorène Decam, senior marketing manager at Terry’s, said: ”The festive season is all about indulgence, and Terry’s Chocolate Orange is synonymous with Christmas joy, making it into one in four Christmas stockings. Launching these new products and working with McDonald’s and Costa Coffee allows us to give fans even more ways to enjoy their favourite festive treat whilst reaching new audiences.”
Terry’s is supporting its festive activity with a seven-figure marketing campaign that includes OOH, digital ads, VOD, radio, social media, influencers and PR activity.
