Two new own-brand ranges have been launched by Tesco to support people with their digestive health and increase their protein intake.
The new Gut Sense range includes four kefir products – Natural Kefir Drink (£1.75 – 500ml), Raspberry Kefir Drink (£1.75 – 500ml), Natural Kefir Yoghurt (£1.50 – 350g), and Red Berries & Cherry Kefir Yogurt (£1.50 – 350g). These fermented yoghurts and drinks are made with British milk, 14 different strains of live kefir cultures, and provide a source of calcium, whilst also being naturally high in protein.
Meanwhile, Tesco’s High Protein range features fifteen new products, including high-protein yoghurts, breakfast granolas, pancakes, flatbreads, and frozen meals. All the High Protein yoghurts are fat-free, made with British milk, and provide 20g of protein per portion along with a source of calcium. Each of the frozen ready meals is high in protein, below 500 calories, include 1 or 2 of the 5 a day, and provide a source of fibre.
The two ranges are rolling out in a number of Tesco’s larger stores and online this week.
Danielle Simpson, Brand manager – Own Brand Health at Tesco, said: “We know how important eating healthily is for our customers, and we want to make sure they can shop conveniently for everything they need.
“People are looking for more support to maintain good digestive health, particularly with the gut influencing so many bodily functions, so being able to introduce the new Gut Sense Kefir yoghurts was really important to us, providing a source of calcium and supporting healthy digestion including 14 strains of live cultures.
“We’re also excited to be launching the new High Protein range with options including fat-free yoghurts, snacks and meals that are both delicious and nutritious, covering breakfast, lunch and dinner, and each available for under £3.”
