Tesco is rolling out a new range of toilet roll and kitchen towel made from recycled cardboard and recycled pulp.
The supermarket and its supplier, WEPA, invested in technology that makes it possible to turn corrugated cardboard into soft toilet roll and absorbent kitchen towel.
The recycled cardboard from home delivery boxes and corrugated card from stores is combined with other recycled paper sources, mixed with water to create a pulp and cleaned to create suitable fibres for use in paper production.
Tesco’s Household Category Director, Philip Banks, said: “The explosion of home deliveries since the pandemic has created an abundance of recyclable cardboard boxes right on our doorstep. The manufacturing process our supplier has developed, that turns them into incredibly soft toilet roll and kitchen towel, allows us to create a second, sustainable use for them that couldn’t be more different!”
An innovative pulp production process uses less water, chemicals and energy compared to using traditional tree fibre as the raw material. The paper is unbleached, giving the products an unusual beige colour.
The three new additions to Tesco’s own brand ranges of toilet roll and kitchen towel are rolling out in 100 Tesco Extra stores this month.
NAM Implications:
- Removing the Amazon logo in the process…
